The development trend of Chinese shoe enterprises in the next 5 years.

First, it's a mobile shopping.

By the end of 2013 mobile phone users over 500 million, only 90 million less than 590 million of PC users, and mobile phone penetration rate is far greater than the PC according to iResearch statistics, in 2017, mobile phone users than PC users, the main battlefield of e-commerce will be the transition from PC to mobile devices, China footwear market consumption is expected to gather in the exhibition the mobile device skill, leading position in Xieyun million China footwear manufacturers, from global chief O2O footwear retailers as a starting point for the new marketing trend of shoe market consumption, higher frequency, buy mobile devices more scattered and mobile users on a comprehensive attack, and guide consumers to the next line experience, reverse O2O consumption patterns online orders, Xieyun million business experience store, in addition to the site to buy orders and browse online payment, consumers can also personally experience Try it on, and by taking Xieyun million APP mobile client to view, select, only through the mobile client of Alipay, TenPay, WeChat, such as online banking more convenient payment methods operated online payment purchase, consumers will enjoy more favorable than the 20 percent off degree line.

Second, the shoe brand spread to the 345 line city.

At present, as long as the domestic shoe industry big names are only in the city center, upscale shopping container or crowded area CBD can see the trace of the consumption trend of footwear business are also limited in a second tier city, but the future of shoes e-commerce tentacles into the wider three or four line city, taking in Xieyun million the development strategy of the higher, the major provinces and cities in the country (including the three or four line provinces) standard construction according to the 4S shop, set up to 3000 square meters to 50 square meter store, provide more personalized experience for consumers more easily pick shoes. The shoes are rigid demand in life, taking Xieyun million covering the small and medium-sized city shoe store experience, the implementation of regional border transactions, will effectively solve the consumers "difficult to buy, buy to wear long" problems.

Third, the application of large data.

When a shoe brand development to a certain size, if we rely on human mental and simple to display the data or marketing, there will be little car Laoniu drag suspected Xieyun million developers under more than 300 footwear brands, more than 20000 footwear products, will determine the Xieyun million operators have a large database, 000 Xieyun business will collect customer behavior data, refining, from scattered data to filter out valuable information, information on the basis of the establishment of data model, judgment of prediction, by analogy, the data upgrade better rationalize the footwear consumers buy peak, best beloved of styles, colors, and feedback to product development, better design, formulation and co-ordination.

Fourth: accurate personalized service.

In China's future shoe industry, a wide array of products can not satisfy consumers' changing needs. Before sale, after sale, after sale service, they must be personalized, diversified and differentiated. 000 Xieyun's marketing will be against the "narrow market" one on one service for some exclusive VIP customers, clients, such as private custom shoes, can be customized according to the needs of specific consumer preferences. At the same time Xieyun million business experience 3D pin type measuring instrument store will also provide foot positioning precision of the "mass marketing" groups, to provide their own scientific and intelligent physiological foot shoes.

China shoe enterprises in the next five years the trend will continue to clear, how the footwear industry trends in the original platform to ride the wind and waves, to become the footwear synthesizer, in addition to taking Xieyun million, China every shoe need top problem carefully.